BRAND_IDENTITY_SYSTEM
TOO_WEIRD_TO_IGNORE
VISUAL_IDENTITY_PROTOCOL

Creative ZERO WEN — Brand Identity

The creative operating system for the entire journey: invisible process, visible evolution. No gatekeepers. Just growth. Build your process. Share your evolution.

Brand Attributes

PERSONALITY

  • Playful but purposeful
  • Irreverent yet intelligent
  • Slightly conspiratorial
  • Confident in weirdness

TAGLINES

  • → "Too weird to ignore"
  • → "If they're sure it won't work, you're getting warmer"
  • → "Broadcasting from the edge of reason"
  • → "We build what people bet will never work"

Visual Language

COLORS

accent
accent-primary
accent-secondary
black/backdrop

TYPOGRAPHY

mono → technical labels
sans-serif → body text
TRACKING → system labels
bold → headings

ELEMENTS

rounded-[2px] corners
backdrop-blur-md
border-accent/20
hover glow effects
animated status dots

Component Examples

INTERACTIVE_ELEMENTS

STATUS_INDICATORS

OPERATIONAL
WARNING
CRITICAL

Usage Guidelines

✅ DO

  • • Use HUD-style technical language
  • • Keep animations subtle and purposeful
  • • Maintain monochrome + single accent approach
  • • Use backdrop blur for depth
  • • Celebrate weirdness confidently

❌ DON'T

  • • Use multiple accent colors simultaneously
  • • Add unnecessary animations or effects
  • • Use corporate/startup language
  • • Make rounded corners larger than [2px]
  • • Take yourself too seriously

Brand Assets

Download logos, style guides, and component templates.